Heads of Product® – Level Up Your Team's Product Game
An in-person business simulation. 4 hours that create lasting alignment about product work.
Rated 4.8/5 by 100+ players.
This Is Not a Product Manager Training
Heads of Product® is a simulation. A funny but realistic board game. You each play a Head of Product of a SaaSy company. You compete for market share. You make decisions on your own. Pricing. Hiring. Roadmap. Risk. Sometimes they work. Sometimes they backfire.
This game creates a shared understanding — a unifying mental model of how product works. It removes pressure and helps each player understand their actual role in the system.
What Heads of Product Say
"So many thoughtful details and so close to reality! Great to understand all of the connections and responsibilities of the role."
"The game is funny because its mechanics are spot on. It mirrors real Product challenges in a way that makes you smile first and reflect right after."
"HOP helped me understand the pressures PMs face and why certain tradeoffs are made. It's made our collaboration more empathetic and way more effective."
"I did not expect it to be this engaging! This was fun, despite feeling TOO REAL!!!"
"I kept thinking about the game weeks after the play. It adds perspective and allows you to zoom out and see how things affect each other."
Workshop Pricing
Workshops available in the Netherlands. For other countries please get in touch.
| Players | Total (ex. VAT) | Per Person |
|---|
| 6 | €720 | €120 |
| 9 | €1,035 | €115 |
| 12 | €1,320 | €110 |
| 15 | €1,575 | €105 |
Multiple workshops or more than 15 people? Get in touch.
About Jo — The Game Maker
Hi, I'm Jo. I'm a product coach, a consultant, and the creator of Heads of Product® (HOP).
After a decade in product, I saw the same thread in even the best companies: frustration, misalignment, and wasted effort between cross-functional teams. Product, marketing, sales, data, engineering, and leadership often speak different languages — and it shows.
I created Heads of Product® to change that. In under 3 hours, HOP gives teams a first-hand experience of what it's really like to lead products — through action and play. It builds perspective, empathy, clarity, and collaboration.
Your team walks away with a shared understanding of product, the funnel, the realities of running a business, and how every role affects outcomes.
Why Is Heads of Product® Not Yet for Sale?
TL;DR: It'll take a bit to test and get volume.
Heads of Product® is super fun, but also educational. The real value comes from playing it with your team and bringing that experience into daily work.
Before selling it as a commercial game, I want at least 500 people to play it through HOP workshops. That helps make sure every detail is solid — because it won't be on the cheap end.
Unless more people know about it, the first batch would cost around €500 per box.
Ready to Level Up Your Team?
Get in touch to book a workshop or learn more about Heads of Product®.
Workshop Options
- In-person team workshops at your location
- Custom corporate packages for multiple workshops
- Repeat-play discounts
What You'll Get
- 2-4 hour engaging workshop
- Team building through gameplay
- Product leadership insights
- Shared understanding of product ecosystem
HOP CEO — Coming Soon
A fast, chaotic prequel to Heads of Product® where you play the CEO — fun, risky, and 100% relatable. Duration: 20-60 min. Players: 2-5. Estimated price: ~€60. Pairs well with office drinks.
About the Game
The game includes custom-designed cards for product decisions, market events, hiring choices, and risk scenarios. Teams gather around the board game, make strategic decisions, and navigate a competitive SaaS market through realistic product challenges. See photos and details at About the Game.
Merch Store
Official Heads of Product® merchandise — apparel and accessories for product people. Visit the Merch Store.
Blog
Articles about product leadership, team alignment, cross-functional collaboration, and insights from running Heads of Product® workshops. Read more on the Blog.
Quick Links
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